Value in Services – A Service Dominant Logic Perspective
نویسندگان
چکیده
منابع مشابه
Service Innovation: A Service-Dominant Logic Perspective
In this article, we offer a broadened view of service innovation—one grounded in service-dominant logic—that transcends the tangible–intangible and producer–consumer divides that have plagued extant research in this area. Such a broadened conceptualization of service innovation emphasizes (1) innovation as a collaborative process occurring in an actor-to-actor (A2A) network, (2) service as the ...
متن کاملValue-In-Context with Service Innovation in the Digital Age: A Service-Dominant Logic Perspective
The increasingly complex service context with the convergence of physical products, digitalization, and service offerings presents a major challenge for IS research on service innovation. This article addresses the resulting need for research on an adequate understanding of the perceived value of innovative digital services. It continues previous work that makes the first move in this regard—co...
متن کاملDigital Infrastructure: A Service-dominant Logic Perspective
Owing to the rapid and unrelenting digitalization of business ecosystems, digital infrastructure—as a new information technology artifact to conceptualize and realize interconnected information system collectives—has drawn considerable attention in information systems research. Building on the extant body of knowledge, this study synthesizes and integrates existing discourses into a theoretical...
متن کاملThe evolving brand logic: a service-dominant logic perspective
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue that this new logic parallels and reflects...
متن کاملCustomer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective
The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identifica...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2015
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2015.10.093